Predictable admissions, traced from click to booked bed
IOP, PHP and Residential. A census you can forecast, with every admission traced from first click to the dollar.
A treatment center lives and dies by census. One slow month isn't a marketing inconvenience, it's empty beds and fixed costs that don't care.
Admissions advertising is high-stakes and expensive, and most agencies can't trace a click to a booked admission, so the budget runs on faith. We build the campaigns by level of care, run the intake pages that book the call and track every dollar through to the admission, so you can forecast census instead of hoping for it.
For an addiction or mental health treatment center, marketing should produce a steady pace of admissions at each level of care that you can forecast. That takes campaigns built by level of care and location, intake pages that help patients and families take the next step, an admissions follow-up that reaches people within minutes and tracking that ties every admission back to the ad that produced it.
People searching for IOP, PHP and residential care search differently, so each level of care gets its own campaign. Google requires LegitScript certification for addiction treatment ads, and we run every campaign within those rules and 42 CFR Part 2. Ongoing SEO for each location builds your place in the map results and the regular results.
Each level of care gets its own intake page in your branding. A screener captures the insurance plan up front, so your admissions team can check benefits before the first call instead of after it.
When your admissions team can't pick up, the 24/7 front desk, run by AI assistants trained on your program, answers in your program's name and books the admissions call. A call that sounds like a crisis goes straight to a person. Every form sets off an alert to your admissions team and a call that connects them to the person within about five minutes.
Every admission is tied back to the ad that produced it, on tools that sign a BAA, so you can see cost per admission by level of care. Spend is paced to the census you can serve and pulls back when beds are full.
The founder had tried paid ads with little to show for it. Google Ads was counting map taps and direction requests as results, so its bidding learned to find more people tapping the map. We fixed the tracking so bidding learned from real calls and form fills, added negative keyword lists and pulled branded searches out of the catch-all campaigns. Over three months the ads produced $719,000 of booked revenue, counted from the program's own records.
Results are specific to each provider and aren't a guarantee of future results. See the full case study, with the source behind every number.
Book a short call. We'll show you where it leaks, the plan to fix it and the full pricing. Your first 7 days are fully refundable.