Fill your caseload with right-fit clients who show up
For group practices: the clients you want to work with, booked every month and paced to your capacity.
Word of mouth, Psychology Today and the occasional referral fill the calendar, until they quietly slow down. When a clinician has open slots, there's no dial to turn.
So you try a few ads, or a generalist agency, and it goes to your homepage on Google's autopilot. The budget disappears and you can't tell which clicks became clients. The problem was never that paid acquisition doesn't work for therapy. It was that nobody built it for how a practice actually books.
For a group practice, marketing should keep each clinician's caseload full with clients who fit how they work. That takes four parts working together: Google Ads and SEO for each specialty you offer, an intake page for each one, a 24/7 front desk that answers and books every inquiry and a weekly report that ties spend to booked clients. It's built for insurance-based group practices with about 10 or more clinicians.
We build campaigns around your specialties, like EMDR, couples work or child and teen therapy, and around the insurance plans you take. Negative keyword lists keep out searches you can't serve. Ongoing SEO for each location builds your place in the map results and the regular results.
Each specialty gets its own intake page in your branding. A short screener checks insurance before it asks for a phone number, so the people who reach your team already fit. People can book their own intake on the spot, based on your team's availability.
The 24/7 front desk is run by AI assistants trained on your practice. It picks up any call your team can't, checks insurance and books the intake. A call that sounds urgent goes straight to a person. When someone fills out a form, your intake team gets an alert and a call connects them to that person within about five minutes.
Every booked client is tied back to the ad they clicked, on tools that sign a BAA. Every Monday you see which campaigns brought in clients, how people reached out and what we're changing next. Spend rises as you add clinicians and eases off when you're full.
The intake pages used to ask people to wait for a callback. In August they switched to letting people book their own intake on the spot. Over the next six weeks, 41 people booked that way, about 4 in 10 of them before 9am or after 6pm, and the cost of each client inquiry fell from $50 to $27 while weekly ad spend went down.
The practice had spent over $5,000 on its own ads with no way to tell what it bought. We rebuilt the account around its specialties, gave each one its own page with an insurance screener and counted only real calls and forms. Client inquiries from ads grew from 22 a month to 55 by month four.
Results are specific to each provider and aren't a guarantee of future results. See the full case studies, with the source behind every number.
Book a short call. We'll show you where it leaks, the plan to fix it and the full pricing. Your first 7 days are fully refundable.